Your company name and image are a couple of your most valuable assets. And whether you like it or not, your company is judged on a daily basis by the look of your logo, website, letterhead, business cards. Continue reading →
This approach may have worked in the movie Field of Dreams. But, when it comes to business, this isn’t usually the case. Many companies think their product or service is so great that once they open the doors people will flock to them. If this is the approach you’re taking with your business 90% of the time you are going to be sorry.
So, what do I need to do so people will flock to me and buy my goods or services, you ask? The main answer is MARKETING! Continue reading →