Strategic and Marketing Planning

What issues should be addressed in strategic and marketing planning?

The following questions are the foundation of the strategic and marketing planning process:

• Where are we?
• Where are we going?
• How are we going to get there?

Why is marketing planning essential?

The profitability of a company is impacted by many intertwining factors. Bringing strategic knowledge to the marketing process is essential.

Marketing planning is critical to a business.