Stop Branding Yourself Like a Chameleon
I ran across a great article that I wanted to share.
Chameleons are cute, aren’t they?
We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the chameleon to hide from predators and more easily sneak up and snag a tasty dinner. The best chameleons will live long enough to have their own chameleon families, who will grow up to be master spies just like their parents.
It’s survival of the fittest – and we, as humans, admire those traits and abilities.
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Chaplain Harold Fuller Receives Lifetime Membership Award
On Friday, June 15th during the Gresham Area Chamber of Commerce weekly Friday meeting, Chaplain Harold Fuller was presented the Chamber’s Lifetime Membership award.
Our friend Chaplain Fuller spent 35 years as the Chaplain at Legacy Mount Hood Medical Center. Although he retired as Chaplain from Legacy, he is still an active Chamber member and can be seen at almost every Chamber AM meeting as well as many other events around the Gresham area.
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Business Cards… waste of paper? or effective tool?
Business cards can either be a waste of paper or an effective tool. They are an integral element of your company’s branding strategy, and can sometimes make or break you when it comes to getting prospects to take you seriously. A lot of companies skimp on business card design, concept development, and printing; and that lackluster image is conveyed directly to prospective clients.
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5 Ways to Update Your Image
Your company name and image are a couple of your most valuable assets. And whether you like it or not, your company is judged on a daily basis by the look of your logo, website, letterhead, business cards. Continue reading
Company Perception
Unfortunately, this cartoon is a little too close to the truth for many of us who have worked in Corporate America.
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Twitter Bot Cartoon
Ran across this funny cartoon on Mashable. Thought it was too funny not to share!
This cartoon was a collaborative effort between Mashable & HubSpot.
Congratulations Bess Wills
i4 Marketing sends Congratulations our friend
Bess Wills, General Manager of Gresham Ford.
Bess is a 2011 Orchid Award winner, and was chosen as Woman Executive of the Year (small/medium business).
The Orchid Awards are sponsored by the Portland Business Journal. The awards recognize 25 outstanding women influencing the local business community. This year the celebration will take place Thursday, April 7th from 11:30 a.m. to 1:00 p.m. at the Hilton Hotel, Grand Ballroom.
Bess is a humble and kind business woman. She leads by example and her generosity has touched many lives. She truly deserves to be recognized as an outstanding woman.
Congratulations Bess!
10 Hilarious Print Ads
Print ads can be challenging to design. The message must quickly be conveyed and it also must catch the attention of the viewer. In order to accomplish this many times the designers use humor. Don’t believe me? See for yourself!
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Top Ten Networking Tips
Networking is such an important part of doing business. Effective networking will inspire you, give you an edge and also help you build lasting relationships. It’s a fact, on average, 70% of new business is gained through referrals. It is also one of the most cost-effective ways to build your business. So, read our top networking tips and prepare for your next networking event.
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If I Build it They Will Come
This approach may have worked in the movie Field of Dreams. But, when it comes to business, this isn’t usually the case. Many companies think their product or service is so great that once they open the doors people will flock to them. If this is the approach you’re taking with your business 90% of the time you are going to be sorry.
So, what do I need to do so people will flock to me and buy my goods or services, you ask? The main answer is MARKETING!
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