Marketing your small business can seem like a daunting task, sometimes we just need a little guidance to set things in motion. Here are some marketing tips you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on your way to better engaging your audience and achieving better success!
1) Be personal and authentic in your communication – With social media at the forefront of marketing and communications today, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. Newsletters are more appreciated if they’re written from a personal perspective, addressing the individual with expert advice that can help the audience reach their goals.
Sponsored by the League, National Bike Month is an opportunity to celebrate the unique power of the bicycle and the many reasons we ride. Whether you bike to work or school; to save money or time; to preserve your health or the environment; to explore your community or get to your destination, get involved in Bike Month — and help get more people in your community out riding too!
I met Jean through the Gresham Area Chamber of Commerce. She is an amazing lady! I feel compelled to share this article about her written by Mara Stine from The Gresham Outlook.
East Multnomah County’s own Jean DeMaster, Human Solutions, joins the list of 85 Portland First Citizen Award winners. It is an honor whose winners include state and local heavy hitters, such as Edith Green, Fred G. Meyer, Glenn Jackson and Dr. Robert B. Pamplin Jr.
“There are all these people of prominence,” said DeMaster of the prior winners. “And then there’s me.”
For 40 years, DeMaster has worked in social services as an advocate for the homeless, underserved and poverty-stricken. She’s spent the past decade serving as executive director of Human Solutions, an East County-based agency dedicated to helping low-income and homeless families and individuals become self-sufficient by providing affordable housing, employment and family/social services.
Chameleons are cute, aren’t they?
We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the chameleon to hide from predators and more easily sneak up and snag a tasty dinner. The best chameleons will live long enough to have their own chameleon families, who will grow up to be master spies just like their parents.
It’s survival of the fittest – and we, as humans, admire those traits and abilities.
On Friday, June 15th during the Gresham Area Chamber of Commerce weekly Friday meeting, Chaplain Harold Fuller was presented the Chamber’s Lifetime Membership award.
Our friend Chaplain Fuller spent 35 years as the Chaplain at Legacy Mount Hood Medical Center. Although he retired as Chaplain from Legacy, he is still an active Chamber member and can be seen at almost every Chamber AM meeting as well as many other events around the Gresham area.
Business cards can either be a waste of paper or an effective tool. They are an integral element of your company’s branding strategy, and can sometimes make or break you when it comes to getting prospects to take you seriously. A lot of companies skimp on business card design, concept development, and printing; and that lackluster image is conveyed directly to prospective clients.