Andrea
10 Easy Small Business Marketing Tips for Increased Visibility
Marketing your small business can seem like a daunting task, sometimes we just need a little guidance to set things in motion. Here are some marketing tips you can easily implement into your monthly routine to ensure that your brand is communicating properly with your target audience. Follow these steps and you will be on your way to better engaging your audience and achieving better success!
1) Be personal and authentic in your communication – With social media at the forefront of marketing and communications today, it is imperative that you communicate on a personal level. People are more inclined to participate with your brand if they know there is a real live person behind the brand identity who cares about them. Newsletters are more appreciated if they’re written from a personal perspective, addressing the individual with expert advice that can help the audience reach their goals.
May is Bike Month
Sponsored by the League, National Bike Month is an opportunity to celebrate the unique power of the bicycle and the many reasons we ride. Whether you bike to work or school; to save money or time; to preserve your health or the environment; to explore your community or get to your destination, get involved in Bike Month — and help get more people in your community out riding too!
Gresham Area Chamber of Commerce Receives $95,000 Grant
The Gresham Area Chamber of Commerce was one of 14 out of 25 organizations to be awarded a Regional Travel Options grant. The Chamber’s East County Bicycle Infrastructure and Economic Development Project was selected to receive $95,000. Click here to view a full list of grant recipients.
This project will promote economic development associated with bicycle tourism. The Chamber will focus on marketing and promotion of East Multnomah County’s bicycle infrastructure as a tourist attraction. The ultimate goal is to create a niche market for bicycle tourism and to grow bicycle-related business development impacting regional economic development and job creation.
Housing Advocate, Jean DeMaster, Receives Prestigious Honor
I met Jean through the Gresham Area Chamber of Commerce. She is an amazing lady! I feel compelled to share this article about her written by Mara Stine from The Gresham Outlook.
East Multnomah County’s own Jean DeMaster, Human Solutions, joins the list of 85 Portland First Citizen Award winners. It is an honor whose winners include state and local heavy hitters, such as Edith Green, Fred G. Meyer, Glenn Jackson and Dr. Robert B. Pamplin Jr.
“There are all these people of prominence,” said DeMaster of the prior winners. “And then there’s me.”
For 40 years, DeMaster has worked in social services as an advocate for the homeless, underserved and poverty-stricken. She’s spent the past decade serving as executive director of Human Solutions, an East County-based agency dedicated to helping low-income and homeless families and individuals become self-sufficient by providing affordable housing, employment and family/social services.
Stop Branding Yourself Like a Chameleon
I ran across a great article about branding that I wanted to share.
Chameleons are cute, aren’t they?
We’re fascinated by these cool creatures because of their unique ability to blend in with their surroundings. We admire their clever disguises because we know that chameleons thrive by changing their skin. This adaptation allows the chameleon to hide from predators and more easily sneak up and snag a tasty dinner. The best chameleons will live long enough to have their own chameleon families, who will grow up to be master spies just like their parents.
It’s survival of the fittest – and we, as humans, admire those traits and abilities.
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Chaplain Harold Fuller Receives Lifetime Membership Award
On Friday, June 15th during the Gresham Area Chamber of Commerce weekly Friday meeting, Chaplain Harold Fuller was presented the Chamber’s Lifetime Membership award.
Our friend Chaplain Fuller spent 35 years as the Chaplain at Legacy Mount Hood Medical Center. Although he retired as Chaplain from Legacy, he is still an active Chamber member and can be seen at almost every Chamber AM meeting as well as many other events around the Gresham area.
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Business Cards… waste of paper? or effective tool?
Business cards can either be a waste of paper or an effective tool. They are an integral element of your company’s branding strategy, and can sometimes make or break you when it comes to getting prospects to take you seriously. A lot of companies skimp on business card design, concept development, and printing; and that lackluster image is conveyed directly to prospective clients.
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5 Ways to Update Your Image
Your company name and image are a couple of your most valuable assets. And whether you like it or not, your company is judged on a daily basis by the look of your logo, website, letterhead, business cards. Continue reading
Company Perception
Unfortunately, this cartoon is a little too close to the truth for many of us who have worked in Corporate America.
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Twitter Bot Cartoon
Ran across this funny cartoon on Mashable. Thought it was too funny not to share!
This cartoon was a collaborative effort between Mashable & HubSpot.